Does the GDPR regulate how we can use data collected from people in the EU, even when we are in the US?

Yes.  The GDPR applies to all transfers of personal data from the EU to the US. 
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Because US law is not considered sufficiently protective of personal data, the GDPR requires informed consent before transferring personal data to the U.S., as well as certain data protection contracts with any third party that receives or accesses EU personal data.

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