What is the GDPR, and why do I keep getting emails about it?

The GDPR is the core of the EU’s regulatory framework for privacy rights in our age of information and global commerce. The regulation, which went into effect March 2018, establishes (1) privacy rights of people in the EU, (2) standards for the control and processing of the personal information of people in the EU, and (3) actions to hold entities accountable for failing to meet those standards.